Posts Tagged ‘ads’

Chicken: delicious, tender, dramatic . . . wait, what?

Maple Leaf’s “Dinnertime Is Prime Time” commercial shows that not only can chicken satisfy your hunger—it can move you. Depicting scenes of close relationships combined with a poetic voice-over and topped off with a poignant piano melody, they’ve created the most moving ad for chicken that you’ll ever see. Don’t believe me?


The clincher in this ad is really the music, so naturally, I went looking for the artist. First stop: YouTube. Apparently I’m not the only one enamored with the tune—something I realized after watching several videos of people performing their renditions of it on piano.

After finally locating Maple Leaf’s channel on YouTube (that’s right, Maple Leaf has its own YouTube channel) I read that the music was composed specifically for the ad. Kind of a bummer, as I would have liked to hear more of the same.

During my search, though, I had looked into someone’s claim that the music was a trance song called “Make a Miracle”, so I made another quick visit to YouTube. The arpeggios in “Make a Miracle” are played in a different order, but the melodies of the two songs sound oddly similar. And strangely enough, the artist is called Prime Time! Coincidence? Probably.


In fact, if you listen to a lot of trance, you’ll find similar arrangements all over the place. Most likely because the note pattern in question produces that familiar “moving” feeling.

First video: Maple Leaf Foods via the Maple Leaf Foods YouTube Channel
Second video: Primetime via YouTube

Apologies to any vegetarians who were offended by my description of chicken as delicious.


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