People have been saying it for a while. The film and music industries have not crumbled due to piracy. They continue to flourish.
An interesting article on Geek.com talks about a report that was created by research company GfK Group for an undisclosed client. The report was initially intended to further the negative view of media pirates but, in fact, showed that pirates are generally better customers than their straight-and-narrow cousins.
The gist (although I encourage any readers to check out the original article) is that movie pirates don’t just download. They spend a lot on DVDs, Blu-rays and cinema tickets. Likewise, music pirates spend money on music because they like music.
From the article:
The conclusion of the study is that movie pirates are generally more interested in film and therefore spend more money and invest more time in it. In other words, they make up some of the movie industries best customers.
This makes perfect sense to me. If a person downloads a certain form of media, it’s probably because they’re keen on it. I’d be lying if I said I haven’t downloaded a few movies and television shows, but I also consider my hard copy DVD collection to be quite large and my cinema attendances common.
Now, the question is . . . who commissioned the report. I think we all have a pretty good idea.
Also from the article:
The reason given for shelving [the report] was that the contents proved “unpleasant.”
Original article: Geek.com